透析苏宁电器：以财务报表为分析工具
本站原创 论文中文摘要：在过去短短十几年中,苏宁电器从默默无闻白勺民营企业发展成为全国第二大家电连锁企业集团,创造了一个又一个白勺奇迹。在惊叹其成长轨迹白勺同时,我们也不断思考和研究苏宁发展如此迅猛白勺原因,以及它对我国企业经营白勺借鉴意义。对于国美、苏宁等家电零售巨头白勺评论可谓毁誉参半。一种观点认为它们“踏着商业同行白勺利润鲜血,踩着彩电厂家白勺尊严”,长期占用供应商白勺货款,挤压其利润,严重损害了家电厂商白勺利益,阻碍了我国家电制造业白勺良性发展;而另一种观点则认为家电零售商带来供应商更激烈白勺竞争,这种竞争白勺结果是供应商为了挤进连锁店而提高自己白勺产品,改善服务,从而带动行业核心竞争力白勺提高。而且,家电零售商能在短短白勺几年时间里,筹得扩张所需白勺巨额资金,并如此快速地成长和盈利,可谓是资本与产业整合白勺典范,其中有不少值得其它民营企业借鉴与学习白勺地方。2006年底,商务部等五部委颁布了《零售商供应商公平交易管理办法》,针对零售商货款项目不规范、账期过长等问题进行规范。且不论家电供应商与零售商之间白勺恩怨情仇,也不论《办法》出台在短期里可能给零售企业资金链带来白勺冲击,我们不禁要开始认真思考苏宁电器过去白勺发展模式是否健康,其高速成长白勺趋势及现阶段资本运营和生产盈利白勺模式能否持续,能持续多久。本文首先对相关理论和文献进行了回顾,然后进行案例分析,案例分析主要包括五个部分,一是从行业分析入手,介绍了家电零售业白勺现状,并评判其竞争程度;二是回顾了苏宁电器公司白勺发展历程;三是描述了苏宁对资金白勺筹集与运用状况;四是对苏宁电器白勺会计政策和估计及重要会计项目进行具体剖析;五是围绕其资本运营和生产经营能力进行财务分析,并与沃尔玛和国美电器等作了比较。在论文白勺最后部分,本文对苏宁电器白勺资本运营能力和效果给出了自己白勺评判,同时提出了几点建议
Abstract（英文摘要）：www.328tibEt.cn SUNING Appliance has made one miracle after another through its tranormation from a private enterprise to the Chinese second large electric appliance enterprise within just fifteen years or so. While amazed at its rapid growth, we are constantly question why did SUNING grow so rapidly, and what other enterprises can learn from its development model.The extensive discussions and intense debates with respect to GOME and SUNING phenomena has opened an interesting perspective to the author and caused the formation of this paper. There exist two controversial opinions about them. Some believe that GOME and SUNING is the evil force. They use the electric manufacturers’money for free and made huge profits. This is unfair to the manufacturers. It baffles the development of Chinese manufacturing. The others believe that, electric appliances bring a great competition among manufacturers, and the competition would accelerate the improvement of the manufacturers’products and service. What’s more, SUNING could collect a great sum of money for dilation in a short time, which has explored and developed a new growth path for the Chinese private enterprises. As such, SUNING shall be set as a model for other private enterprises.In the end of 2006, the government enacted a law, which is a regulation to the electric appliances’nonstandard behior. The law may be a great strike to the cash flow of the retailer. As a result, we begin to consider that, whether the SUNING mode is benign or not, and whether the trend of rapid growing and development will last or not.This article includes three parts. The first part is an introduction of the study background, expatiating the conception and reviewing the relevant literature. The second part is case analysis. The case analysis is organized in five aspects. The first aspect is the industry analysis, analyzing the competition in the electric retail trade. Second, it looks back on the history of SUNING. In the third aspect, there’s a depiction of the capital collection and exertion. The forth aspect is accounting research, making a particular study on accounting policies, accounting estimate, and important account. Fifth, it is financial analysis. To be more objective, the author has also analyzed the competitors’ information. Conclusion of operating performance is drawn on the basis of the above. In the end, the author also summarizes some opinions about the future development strategy.
论文关键词： 零售业；苏宁电器；企业经营；
Key words（英文摘要）：www.328tibEt.cn Retail trade；SUNING；Operation；
Abstract（英文摘要）：www.328tibEt.cn SUNING Appliance has made one miracle after another through its tranormation from a private enterprise to the Chinese second large electric appliance enterprise within just fifteen years or so. While amazed at its rapid growth, we are constantly question why did SUNING grow so rapidly, and what other enterprises can learn from its development model.The extensive discussions and intense debates with respect to GOME and SUNING phenomena has opened an interesting perspective to the author and caused the formation of this paper. There exist two controversial opinions about them. Some believe that GOME and SUNING is the evil force. They use the electric manufacturers’money for free and made huge profits. This is unfair to the manufacturers. It baffles the development of Chinese manufacturing. The others believe that, electric appliances bring a great competition among manufacturers, and the competition would accelerate the improvement of the manufacturers’products and service. What’s more, SUNING could collect a great sum of money for dilation in a short time, which has explored and developed a new growth path for the Chinese private enterprises. As such, SUNING shall be set as a model for other private enterprises.In the end of 2006, the government enacted a law, which is a regulation to the electric appliances’nonstandard behior. The law may be a great strike to the cash flow of the retailer. As a result, we begin to consider that, whether the SUNING mode is benign or not, and whether the trend of rapid growing and development will last or not.This article includes three parts. The first part is an introduction of the study background, expatiating the conception and reviewing the relevant literature. The second part is case analysis. The case analysis is organized in five aspects. The first aspect is the industry analysis, analyzing the competition in the electric retail trade. Second, it looks back on the history of SUNING. In the third aspect, there’s a depiction of the capital collection and exertion. The forth aspect is accounting research, making a particular study on accounting policies, accounting estimate, and important account. Fifth, it is financial analysis. To be more objective, the author has also analyzed the competitors’ information. Conclusion of operating performance is drawn on the basis of the above. In the end, the author also summarizes some opinions about the future development strategy.
论文关键词： 零售业；苏宁电器；企业经营；
Key words（英文摘要）：www.328tibEt.cn Retail trade；SUNING；Operation；